PPWR is coming. Is your packaging ready ?
STIPAR – EU Packaging & Packaging Waste Regulation (PPWR)
Introduction
The Packaging and Packaging Waste Regulation (PPWR) is a new European regulation that replaces the existing Packaging Directive. It introduces harmonised, binding rules for packaging across all EU Member States, including Belgium. At STIPAR, we help companies understand what the PPWR means in practice and how to remain compliant without disrupting operations.
When does the PPWR apply?
– Entered into force: February 2025
– Main obligations apply from: August 2026
– Additional targets and requirements will follow up to 2030 and beyond.
Objectives of the PPWR
– Reduce packaging waste across the EU
– Ensure all packaging is recyclable by design
– Harmonise rules across all Member States
– Support the transition to a circular economy
Who is affected?
The PPWR applies to all companies that place packaging on the EU market, including:
– Manufacturers and converters
– Importers and distributors
– Logistics and fulfilment operators
– Industrial and transport packaging users
Key PPWR Requirements
- Packaging reduction: avoid unnecessary packaging volume and weight.
- Recyclability: all packaging must be recyclable by 2030.
- Recycled content: minimum recycled content requirements for plastic packaging.
- Labelling and information: clear, harmonised labelling to support sorting and recycling.
- Reporting and documentation: increased transparency and traceability.
What this means for Belgian companies
– Review existing packaging designs
– Switch to recyclable or mono-material solutions
– Reduce excess packaging
– Prepare for stricter documentation and reporting obligations
How STIPAR supports your compliance
STIPAR translates PPWR legislation into practical packaging solutions:
– Sustainable and compliant materials
– Automation-compatible packaging
– Expert guidance and tailored advice
– Scalable solutions for industrial environments
Key takeaway
The PPWR is not just a regulatory challenge, but an opportunity to future-proof your packaging strategy. STIPAR helps you stay compliant while keeping your operations efficient and cost-effective.